Meredith Hirsh, MBA, FACMPE
CEO and Vice President
Meredith Hirsh is the CEO and co-founder of The Hirsh Center for Arthritis and Sports Medicine, where she has grown the practice from a solo-provider office into a nationally recognized multispecialty rheumatology center accredited in both interventional and diagnostic musculoskeletal ultrasound. A trailblazing healthcare entrepreneur and advocate, she leads the development of innovative ancillary services and academic partnerships that expand access to advanced, patient-centered joint care.
She is also the host and executive producer of Working Healthcare, a weekly podcast featuring candid conversations with leading voices across medicine, policy and business, ranked among the top podcasts globally and honored with multiple Spotify awards for its impact and reach. Through the show, Meredith translates complex healthcare realities into clear, actionable insight, empowering clinicians, patients and healthcare leaders to drive meaningful change in America’s $5T-plus health system.
Recognized with the Florida Medical Association’s Distinguished Layman’s Award and multiple Top Workplace honors, Meredith is a soughtafter speaker and educator who is passionate about developing leaders and elevating the standard of care across the healthcare sector.
Christa Eitel
Executive Director of Finance and Operations
Christa Eitel is a dedicated leader committed to enhancing the care and experience of patients, physicians, and support team. In January 2025, she joined The Hirsh Center as Executive Director of Finance and Operations, bringing with her a wealth of experience in operational excellence and financial management. Her mission is to help the center streamline processes, improve outcomes, and ensure that both patients and physicians have the support they need to achieve excellence in their care.
Before joining The Hirsh Center, Christa served as Senior Executive Director of Finance and Administration at the Schmidt College of Medicine at Florida Atlantic University, where she worked closely with faculty and staff to create more efficient, patient-centered operations. She is passionate about using her skills to create environments that empower healthcare professionals to focus on delivering the best care possible while supporting patients every step of the way.
Christa holds an MBA from the University of Cincinnati and a bachelor’s degree in organizational communication from Ohio University. She also holds certifications in Management Accounting from Florida Atlantic University and an Innovating in Healthcare Certificate from Harvard University, which provides her with the tools to effectively balance financial sustainability with exceptional patient care.
Known for her collaborative approach, Christa is dedicated to developing strong, effective teams that work together to create meaningful improvements for everyone at The Hirsh Center. Her focus is always on making a positive impact, enhancing the patient experience, and helping both physicians and staff thrive in an environment that encourages growth and excellence. When not working, Christa enjoys spending time with her husband and two children, maintaining a balanced perspective that informs her approach to leadership.
Susan Odom
Director of Revenue Cycle Management
Susan is a driving force behind The Hirsh Center, anchoring the organization with extensive experience in medical billing and revenue cycle management. Since joining the organization in 2013, she has grown from Billing Specialist to Director of Revenue Cycle Management, a reflection of her exceptional leadership, deep knowledge and unwavering commitment to excellence.
With a strong background in hematology and oncology, including experience as a Billing Manager, Susan brings both strategic insight and hands-on expertise to her role. She leads the revenue cycle with precision—overseeing insurance verification, reimbursement, denial management and collections—while consistently driving performance that exceeds industry benchmarks.
Beyond her department, Susan is a trusted resource across the organization, supporting multiple teams and helping ensure operational alignment and financial strength. As a member of the leadership team, she plays a key role in guiding strategy, improving processes, and fostering a culture of accountability and collaboration. She is not only essential to the organization’s financial health—she is instrumental in its continued growth and success.
Originally from Queens, New York, Susan enjoys spending quality time with her children and grandchildren. Outside of work, she loves relaxing at the beach or pool with family and friends and exploring new cuisines and local restaurants.
Mercy Orosa
Head of Marketing
Mercy Orosa is a South Florida native with experience connecting organizations with the people they serve. As Head of Marketing for The Hirsh Center, she brings a strategic, patient-centered approach to communication, engagement and brand growth.
With a strong background in customer experience, Mercy focuses on enhancing every touchpoint of the patient journey—from first interaction to long-term retention. She leads content strategy, digital marketing and patient engagement initiatives, ensuring messaging is clear, compassionate and impactful across all platforms. She also plays a key role in podcast production and multimedia content development.
Bilingual in English and Spanish, Mercy holds both an MBA and a Master of Science in Marketing. Prior to joining The Hirsh Center, she successfully ran her own marketing agency for eight years, helping businesses strengthen their brand presence and customer relationships.
Outside of work, she enjoys spending time with her two children and rescue dog, as well as cooking and traveling.
Shelly Lipman
Health Systems and PCM Operations Senior Manager
With The Hirsh Center since 2015, Shelli is a cornerstone of the practice, playing a pivotal role in its operational strength, strategic direction and continued growth. Her unique blend of senior-level operations experience and clinical expertise brings both precision and purpose to her leadership.
Prior to transitioning into healthcare, Shelli served as an operations manager at AT&T. As a single mother, she made the decision to return to school and become a Radiologic Technologist (RT), gaining firsthand clinical experience that deepened her understanding of patient care. This unique combination of operational leadership and clinical insight allows her to recognize the value of each patient interaction and respect the importance of their time, shaping a more efficient, compassionate approach to care across the organization.
Shelli turns complex data into actionable insights that guide decision-making and improve performance. As a NextGen Superuser and systems expert, she bridges clinical, operational and technical functions while strengthening teams, optimizing workflows and keeping the practice efficient, compliant and forward-thinking.
When not working, Shelli is passionate about making a difference in the lives of children and young people in foster care by creating opportunities that inspire learning, growth and hope. She also enjoys traveling, exploring new places and making lasting memories with her son.
Sheila Rincon, LPN
Clinical Manager
Sheila Rincon is a Licensed Practical Nurse and dedicated healthcare leader committed to exceptional patient care and a collaborative team environment. Since joining The Hirsh Center in 2020, she has advanced from Clinical Care Coordinator to Clinical Team Lead and now Clinical Manager, reflecting her strong work ethic and commitment to excellence.
As Clinical Manager, Sheila oversees daily clinical operations, staff development, workflow optimization and patient care initiatives. She partners closely with providers and team members to ensure efficiency, uphold high standards of care and drive a positive patient experience.
A consummate learner, Sheila is always striving to grow—both personally and professionally—while continuously developing her team. Known for her positive attitude and strong sense of camaraderie, she fosters a supportive environment where patients receive outstanding care and team members feel empowered to succeed.
Outside of work, Sheila is a wife and proud mother of three boys and is passionate about being a role model—demonstrating what a strong, successful woman looks like through dedication, resilience and leadership.
Layla De Souza
Administrative Operations Manager
Layla De Souza brings extensive experience in healthcare operations, practice management and patient services. Before relocating to Florida, she built her career in the Boston, Massachusetts area, where she led healthcare teams and managed a primary care practice, developing a strong foundation in clinical operations and patient-centered service.
As the senior leader of the front desk and administrative teams, Layla is the powerhouse behind the practice’s first and most important impression. She ensures every patient interaction reflects warmth, efficiency and professionalism, setting the tone for the entire patient experience.
Bilingual in English and Portuguese, Layla is deeply committed to delivering exceptional service and firmly believes that great healthcare begins with compassion, teamwork and a “patient comes first” mentality. Her leadership fosters a culture of accountability, support and excellence across her team.
Currently pursuing her Bachelor’s degree in Healthcare Administration, Layla continues to invest in her growth and the success of the organization. Outside of work, she enjoys spending time with her family, camping, exploring the outdoors, relaxing at the beach and cooking.
